ATMB 2025 Strategy Meeting Strengthens Turkish Brands in Europe – Featuring Vice President Recep Ercan of Aytac Wholesale
ATMB 2025 Strategy Meeting Strengthens Turkish Brands in Europe
On 2 April 2025, the European Turkish Brands Association (ATMB) convened its 2025 Board Pre‑Meeting and traditional holiday banquet at the Mandarin Oriental Hyde Park in London. This high‑profile gathering underscored ATMB’s commitment to uniting around shared objectives and reinforcing the presence of Turkish brands across Europe, Londra Gazete.
Key Leaders in Attendance
- Mr Vehbi Keleş, ATMB President
- Mr Recep Ercan, ATMB Vice President and CEO of Aytac Wholesale
- H.E. Osman Koray Ertaş, Turkish Ambassador to the UK
- Mrs Sevcan Ertaş, spouse of the Ambassador
- Mr Devlet Selim Paslı, Commercial Counsellor, Turkish Embassy in London
- Senior representatives from the economic press and ATMB member companies, Londra Gazete.
Highlight on Mr Recep Ercan:
As both ATMB Vice President and CEO of Aytac Wholesale, Mr Ercan emphasized the crucial role of wholesale distribution networks in amplifying Turkish brand visibility and competitiveness throughout European markets.
Strategic Goals for 2025
During the meeting, participants agreed on three pillars to guide ATMB’s work in the coming year:
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Stronger Representation: Advocating for Turkish brands in EU policy forums
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Enhanced Competitiveness: Supporting members with market‑entry strategies and best practices
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Sustainable Growth: Promoting socially and environmentally responsible business models, Londra Gazete
Please find the original article at this link: https://atmb.org.uk/2025/04/03/atmb-baskani-keles-atmb-turk-markalarinin-avrupada-gucunu-pekistiriyor
